Miss Tiff's is a family owned hair salon based in Salisbury centre. I utilise both social media and traditional channels to drive brand awareness and new business. Being a new salon within a local community that is highly saturated, my core focus is on branding. Building a strong, trustworthy and authentic brand to stand out in the local community. 

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The strongest marketing you can do with this type of business, in my opinion, is word of mouth and loyalty promotion. ​Although we could position ourselves with more generic content, and appeal to the masses, we wanted to ensure that it had a feel that allowed the clientele to say 'Yeah.. that's my hairdressers!' As opposed to a faceless corporation.