Sol Welch​​​​​

Waypoint Partners

June 2019 - March 2020

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Waypoint is a Leading growth advisory & corporate finance advisory firm based in London. 

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I had the privilege of learning from a team of agency veterans. All of the Partners have run & scaled agencies so were able to offer me a birds eye perspective overview on what it takes to run a successful agency in the creative, marketing and tech sectors. On a more granular level, I collaborated remotely with a small marketing team in setting, planning and executing goals that were in line with the companies over arching mission. 

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My key responsibilities included:

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• Management of the CRM system (HubSpot) to reflect the new business activity through the defined funnel

• Ensuring smooth creation, promotion and delivery of a webinar series

• Creation and management of brand collateral 

• Managing email campaigns + newsletter

• Led on the social media front of the business (Twitter & LinkedIn)

  • Planning & Scheduling via HootSuite​

  • Supportive graphic design work 

• Website updates & refinement (Wordpress)

• Updating pitching credentials

• Planning, promoting and supporting workshop events

• Encouraging internal marketing cooperation with wider team

• Business development

  • Researching our target market for our growth advisory side

  • Research acquisition targets based on sector criteria for clients

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Miss Tiff's​​

My key responsibilities included:

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• Social media management (Instagram, Facebook, Twitter)

  • Graphic design work to support goals​

• Designing branded items for use

  • Postcard leaflet distributor​

  • Business card

  • Loyalty cards

• Online reputation management 

  • Review website management​

  • Google My Business

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